Privacy Policy
Effective date: September 30, 2026
Overview
Reign (“we,” “our,” or “us”) is a personal finance tool that helps you understand your financial picture and build a plan for financial independence. This policy explains what data we collect, why we collect it, how we store it, and your rights over it.
Data we collect
Information you provide
When you use Reign, you may provide your age, income, savings, debts, retirement goals, and other financial details through our intake wizard. This data is used solely to generate your personalized results and plan.
Bank account data via Plaid
If you choose to connect your bank accounts, we use Plaid Technologies, Inc. to securely access your financial institution. Through Plaid we may receive:
- Account balances and account names
- Transaction history — what your bank makes available when you connect, then new transactions as they post
- Loan and credit account details (interest rates, balances)
- Investment holdings
- The state from your bank account's address, used only to fill in your state if you haven't entered one. It appears in your results, where you can change it
We never see or store your bank login credentials. Plaid handles authentication directly with your financial institution. By connecting your accounts you also agree to Plaid’s End User Privacy Policy.
Account information
If you create an account, we store your email address and the date you signed up. We use Supabase for authentication — your password is never stored in plain text.
How we use your data
- To generate your personalized retirement estimate and plan
- To provide AI-generated insights, briefs, and alerts about your finances
- To display your connected account balances and transaction history within the app
- To improve the accuracy of our financial analysis over time
We do not sell your data. We do not share your financial data with third parties except as required to operate the service (Plaid for bank connections, Supabase for secure storage, Google for AI analysis).
How we store and protect your data
- All data is stored in Supabase (SOC 2 Type II certified), encrypted at rest using AES-256
- All data in transit is encrypted via TLS
- Bank access tokens are stored server-side only and are never sent to your browser
- Row-level security ensures you can only access your own data
- We keep your transaction data while your account is open. When you disconnect a bank you choose whether to keep its transactions or delete them (its past balances stay in your net worth history either way). Deleting your account deletes all of it
Your rights
You have the right to:
- Disconnect any linked bank account at any time from the Accounts page
- Request a copy of all data we hold about you
- Delete your account and all associated data yourself, from Settings
- Request deletion by email if you prefer
To request data export or deletion, email us at support@meetreign.com. We will respond within 30 days.
Deleting your account
You can delete your account at any time from Settings. Deletion is immediate and permanent — we cannot restore a deleted account.
When you delete your account, we erase:
- Your login and profile
- Everything you entered — income, spending, assets, debts, goals, and plan
- Details of household members you added, including their names and ages
- All connected account data: balances, transactions, and investment holdings
- Your results, briefs, notifications, scenarios, and your chat conversations
We also revoke each linked bank connection with Plaid, so their access ends rather than simply becoming invisible to you, and we cancel any active subscription so you are not billed again.
What we keep: our payment processor (Stripe) retains your billing and invoice records, including the name and any address given at checkout. We are required to keep these as financial records for tax and accounting purposes, and they are held by Stripe rather than in our own systems. We also keep operational logs of AI requests with your identity removed, so they can no longer be linked back to you.
AI and data processing
Reign uses Google Gemini to generate financial analysis and insights. Financial summaries — not raw account data — are sent to the AI model for processing. We do not use your personal financial data to train AI models.
Website analytics
On our public pages (the homepage, blog, calculators and similar), we use Google Analytics to understand how many people visit and how they find us. It records the pages you view, the site that referred you, your approximate location (country or city), and your device and browser type, and it sets cookies to recognize a returning browser.
- Google Analytics runs only for visitors who are not signed in, and only on our public pages. It never runs inside the Reign app, and it never receives your financial data, your account balances, or the numbers and text you enter.
- We do not use it for advertising, and advertising features are turned off.
- You can opt out with Google’s Analytics opt-out browser add-on, or by blocking cookies in your browser.
Changes to this policy
We may update this policy as the product evolves. If we make material changes, we will notify you by email or through the app. Continued use of Reign after changes constitutes acceptance of the updated policy.
Contact
Questions about this policy or your data? Email us at support@meetreign.com.